A marketing & operations consultancy

We build.

Systems, strategies, and products that turn chaos into structure, so they deliver in the real world.

Struo helps mission-driven and growth-stage organizations that have outgrown their marketing systems, processes, and strategy. We don't hand over a deck and leave. We stay until it's built, launched, and working.

Start a Conversation See what we build
Structure before speed.
We define problems, build structure, and ship solutions. Whether the work is operational, digital, or strategic, the standard is the same: it has to work in the real world.
3
Systems. Strategies. Products.
Structure
before
speed.
Who We Help
Mission-driven organizations
Scaling past their infrastructure.

You have strong teams, real momentum, and a clear mission. But your marketing is held together by workarounds, institutional memory, and a few people doing too much. You need a system, not another hire.

Growth-stage companies
Strategy and execution keep disconnecting.

You've invested in strategy. You've hired smart people. And still, things break between planning and delivery. The problem isn't talent. It's the operating layer underneath the work.

Leaders in transition
Navigating complexity or change.

New executive, organizational restructure, rapid growth, or a major campaign that needs to work the first time. You need someone in the room who's operated at this level and can help you see around corners.

Featured Writing

The 5 Layers of Marketing Infrastructure

Why marketing leaders at $5–20M organizations keep hitting the same ceiling, and what's actually underneath it.

Peter Livingston12 min readApril 2026
Read the article →
05
MeasurementWhat gets tracked. What gets decided.
04
DistributionHow the work reaches the audience.
03
Content EngineThe production line.
02
Systems & ProcessesThe operational plumbing.
01
Brand PositioningThe strategic foundation.
What We Build

Senior marketing thinking, packaged so it actually ships.

01 — Infrastructure

Marketing infrastructure that holds under pressure.

Most organizations don’t fail because people aren’t working hard enough. They fail because the structure underneath the work is missing or broken.

We build the operating layer behind marketing execution: positioning, messaging architecture, workflow systems, vendor coordination, content operations, and team structures designed to hold when the pressure is real.

The outcome is simple. Teams stop spending energy on coordination and start spending it on the work.
Talk about your systems
Execute
02 — Products

Apps and tools built from lived experience.

When we see a problem with no good solution, we build the thing. We ship fast and measure success by whether the user's life actually got better.

Our first product, CalmMessage, rewrites emotionally charged messages into calm, clear communication before they get sent. Currently in development.

Visit CalmMessage.com →
CalmMessage
30
Second pause
Tone: Clear and neutral
Escalation risk: Low
Send
03 — Strategy

Go-to-market and campaign strategy for high-stakes moments.

You have a major initiative: a product launch, a capital campaign, an annual fundraising push, a brand repositioning. And it needs to work the first time.

We architect complex, multi-channel campaigns from positioning through execution. We’ve led integrated campaigns generating $140M+ in annual revenue, designed content strategies reaching 100+ countries, and built go-to-market plans that delivered double-digit revenue growth year over year.

This is not a social media plan. This is campaign architecture for high-stakes moments.
Talk about your campaign
Result
Implemented.
How We Work
From problem
to shipped.

We don't do retainers that run forever. We scope the work clearly, build it, ship it, and stay close enough to make sure it functions.

01
Define
We clarify the real problem first. Most briefs describe a symptom. We find the source so the work that follows is not solving the wrong thing.
02
Structure
We build the architecture before execution begins. Whether the work is a product, a system, or a strategy, structure comes before speed.
03
Build
We turn the work into something usable, not just discussable. The deliverable is a real thing, not a presentation about a real thing.
04
Ship
We stay close through launch. The work is not done when it leaves our hands. It is done when it is in the world and working.
About
Struo means "to build" in Latin.
"The problem was almost never talent. It was structure."
Peter Livingston
Founder, Struo

I started Struo because I kept solving the same problem.

Smart teams, real resources, clear ambition. And still, things wouldn't hold. Decisions got made without the right frame. Execution kept breaking down. Advisors would hand over a strategy and move on before anyone understood how to run it.

I've spent 15 years inside organizations where this pattern plays out. World Vision, where I led $140M+ in integrated campaigns and managed $9M in operations across a billion-dollar organization. A high-growth media company where I built the marketing operation from zero, scaled content to over a billion views, and was promoted to COO because the work kept expanding into every corner of the business. Seattle Children's, where I led brand and integrated campaigns across Hospital, Research, and Foundation. And beyond, where the work of building cross-functional infrastructure that unifies marketing across multiple business units continues.

Every role, the same challenge. The mission was clear. The people were capable. The system to make the work real was missing.

Most consultancies will hand you a deck. We hand you a working system. Strategy without buildout is just a PDF someone ignores.

Start a Conversation
Peter Livingston
Selected Experience
Every organization shared
the same challenge.

The mission was clear, the people were strong, and the infrastructure to deliver wasn’t there yet.

1 / 3
The nonprofit scaling story
Problem
A fast-growing media organization with global reach and no marketing infrastructure.
What was built
Built the marketing operation from the ground up, scaled content to 100+ countries and over 1B views, and drove 75% year-over-year revenue growth three years running.
Outcome
+75% revenue growth, three consecutive years. 1B+ views across 100+ countries. Marketing director to COO in under two years.
The enterprise story
Problem
A $1B+ global nonprofit needed its largest integrated campaign redesigned from positioning through execution.
What was built
Led a cross-functional team of 15+, managed $9M in divisional operations, and architected campaigns generating $140M+ in annual revenue.
Outcome
$140M+ annual campaign revenue. +1,440% Giving Tuesday growth. Enterprise-scale brand and fundraising strategy, built under real institutional complexity.
The integration story
Problem
A pediatric health system with three business units (Hospital, Research, and Foundation), multiple agency partners, and a marketing operation that needed to be unified.
What was built
Built the cross-functional integration framework, designed the content management infrastructure, launched the annual brand campaign, and began developing systems to bridge legacy fundraising channels with modern automation.
Outcome
Three business units integrated under one framework. Double-digit fundraising revenue increases. Infrastructure designed to outlast any single leader.
Contact
Start a conversation.

If something in your organization feels harder than it should — strategy, launches, coordination, or product direction — we should talk.

No intake forms. No discovery call scripts. Reach out directly.

Email[email protected]
Webbystruo.com
BasedPhoenix, AZ